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BtoB

More than half of search users not loyal to one brand

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New York—The majority of online searchers use multiple search engines, according to data from Nielsen//NetRatings' MegaView Search research.

Fifty-eight percent of Google searchers also visited at least one of the other top search engines, MSN Search and Yahoo! Search. Seventy-one percent of Yahoo! searchers also visited at least one of the other top engines, and 70% of MSN searchers visited at least one other.

Nielsen//NetRatings said Google still leads in market share, handling 47% of all online searches, followed by Yahoo! at 21% and MSN at 13%. More than 80% of all searches are conducted using one of the top three engines.

—Carol Krol

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