Hallmark Data Systems names director of new business development

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Skokie, Ill.—B-to-b direct marketing fulfillment company Hallmark Data Systems has named Joel Besner as its director of new-business development. Besner will be responsible for sales and marketing activities in the U.S. He was previously director of new business for Pequot Publishing’s Gas Turbine .Before that he was director of audit operations for media auditor BPA Worldwide.
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