Each member of Engauge will retain its core specialty and can use the expertise within the consortium to broaden its offering, according to the company. A common financial bottom line has been designed to encourage teamwork among the acquired companies.
Stan Rapp will be chairman of Engauge. Rapp is co-founder and former CEO of Rapp Collins Worldwide, a venerable marketing services agency. He was also CEO of McCann Relationship Marketing and served on the board of McCann-Erickson WorldGroup.
Engauge launches with the acquisition of brand marketing agency TenUnited, which it bought in August, and Direct Impact, a data analytics company it acquired in February, and additional acquisitions are being considered.
Rick Milenthal, chairman of TenUnited, has been named CEO of Engauge.