BtoB

Hand Held Products names EMA agency of record

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Syracuse, N.Y.—Hand Held Products, which manufactures image-based data collection systems for mobile devices, has selected Eric Mower & Associates Group B2B as its agency of record for global marketing.

The agency has been providing marketing support for Hand Held Products, including direct marketing, collateral, landing pages, lead tracking systems and print advertising.

Additional business includes advertising, media placement and product launch support. Also, Hand Held Products will engage EMA Group B2B’s interactive services for online banner advertising, online sponsorships, landing page creation and lead tracking.

Billings were undisclosed.

—Kate Maddox

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