×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Hanley Wood changes name of ‘Green Products and Technology’ to ‘EcoHome’

Published on .

Washington, D.C.—Hanley Wood, a b-to-b media company that covers the housing and construction markets, has changed the name of its recently launched Green Products and Technology to EcoHome. The new name debuts with the May issue, the second of four planned for 2008. The publication is being distributed to 35,000 builders, remodelers and architects identified as being active in green building.

The name change aligns the magazine more closely with Hanley Wood’s annual EcoHome Expo and Conference and EcoHome Web site, said Frank Anton, CEO of Hanley Wood.

—Matthew Schwartz

Most Popular
In this article: