BtoB

Hanley-Wood introduces new logo, tagline

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Washington, D.C.--B-to-b media company Hanley-Wood LLC launched a new logo and brand tagline at a satellite-broadcast annual meeting of its 500 employees. The new corporate logo, it said, is a "bold, vertical orientation of the company name," featuring a red triangle that points to the phrase, "Ideas to Build On," its brand tagline. As part of the re-launched brand, CEO Michael Wood said the company would integrate employees and resources around developing new advertising, marketing and news and information solutions.
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