BuildTV, which runs on Builderonline.com and Remodelingmag.com, is a series of three-to-five-minute, business-oriented programs for builders and remodelers, with 16 episodes running on each site for a total of 32 separate segments.
JLC Site Solutions consists of three segments in each of four categories—drywall, tile, framing and carpentry. Each category has a recognized expert presenter and, because of their how-to nature, Site Solutions episodes run a little longer than BuildTV’s, at four to eight minutes.
The JLC in JLC Site Solutions refers to Hanley Wood’s Journal of Light Construction. The 12 programs can be accessed from the magazine’s Web site, www jlconline.com, as well as BuilderOnline, RemodelingOnline and ToolsoftheTradeOnline.
BuildTV and JLC Site Solutions each have single sponsors—Andersen Windows and GMC trucks, respectively.
Alec Dann, general manager-magazines online for Hanley Wood Business Media, said that while there had been internal discussions about incorporating online video into its magazine sites, the company decided it “could take it to another level when we had a major sponsor.” After Andersen signed on, “we started proposing video to other companies, and GMC thought video would be interesting for its ‘professional grade’ Sierra truck campaign,” he said.
“If I had to characterize the difference between the two programs,” Dann said, “I would say BuildTV is about timely business topics and trends in the building and remodeling marketplaces, whereas Site Solutions is very, very how-to oriented.”
Patricia Kelly, product manager-webcasts for Hanley Wood Business Media, noted that the new video products use “a brand-new technology platform for us. We’re working off BrightCove, but we’ve taken extra steps to customize the media player.”
Three video shows aired on Monday. On BuilderOnline, the premiere BuildTV video focused on urban revitalization. On RemodelorOnline, the program showcased Sal Alfano, editorial director of Remodeling Magazine, who summarized the magazine’s most recent Cost vs. Value Report.
On JLC Site Solutions, drywall author and training expert Myron Ferguson provided tips on pre-installation planning and preparation.
Meanwhile on Monday, Hanley Wood announced the official rollout of Hanley Wood University, which provides architects with a free opportunity to earn American Institute of Architects (AIA) continuing education credits. The lessons are available online, in print, via Webinars or in-person.
Although Architect, Residential Architect and Architectural Lighting, and their Web sites, have been offering a handful of continuing education modules for about six months, the company is “now ready to launch a big marketing campaign to drum up awareness among architects and potential sponsors,” said Jennifer Pearce, associate publisher, development, Hanley Wood Business Media.
The campaign highlights the distinctive features of the Hanley Wood program, she said, including real-time test results and certification, lesson pausing and saving capabilities, and the ability for users to track and manage their courses and certificates online.