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BtoB

Hanley Wood upgrades video marketing capabilities

Published on .

Washington, D.C.—The Hanley Wood Media Network has announced the launch of a proprietary video platform that will allow customers to distribute multimedia content across platforms and integrate video into advertising. The platform enables the integration of clients’ videos—clearly marked as sponsored content—into “galleries” of videos from Hanley Wood editorial products and from outside sources such as YouTube and Vimeo. Platform ad units include pre-roll, post-roll, leaderboard, medium rectangle, nanosite and persistent footer. “Video is now a core element of a powerful marketing and content strategy,” said Peter Goldstone, CEO of Hanley Wood, in a statement. “This is an exciting innovation to our platforms that enriches the experience for our audiences and deepens the engagement for our customers.”
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