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Harnessing the Power of Social Media: Metrics, ROI, and Paid Social Advertising

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This webinar will help you understand how savvy marketers are creating, managing and measuring social media marketing campaigns including both organic and paid social. We'll look at the social media experience curve, ROI, satisfaction ratings, social monitoring tools, and spending on social media advertising. Finally, we'll break down the characteristics of successful vs. unsuccessful users of social media to help you understand how to plan your own social media marketing campaigns.
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