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BtoB

Harris Interactive to provide research for Advertiser Perceptions

Published on .

Rochester, N.Y.—Harris Interactive announced that Harris Interactive Service Bureau has been commissioned by media intelligence company Advertiser Perceptions to manage its new online syndicated tracking study "Power Metrics." The tracking study will be based on four waves of online surveys with a total of about 40,000 respondents. It will provide information to Advertiser Perceptions’ marketing and media clients regarding media planning and buying.

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