Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Harte-Hanks acquires UK-based business information company

Published on .

San Antonio—Direct marketing company Harte-Hanks Inc. has acquired U.K.-based Information Arts, a provider of data-driven marketing intelligence to b-to-b marketers in Europe. Terms of the deal were not disclosed.

Information Arts, based in the London suburb of High Wycombe, provides profiling, segmentation, modeling and other analytics, and drives campaigns using marketing data management, data hygiene, data acquisition and data planning. It has been a business partner of Harte-Hanks since 2007.

The company will operate as a business unit of Harte-Hanks Direct Marketing under the current leadership of CEO Simon Lawrence and Managing Director Gary Selby.

Most Popular
In this article: