BtoB

Harte-Hanks acquires UK-based business information company

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San Antonio—Direct marketing company Harte-Hanks Inc. has acquired U.K.-based Information Arts, a provider of data-driven marketing intelligence to b-to-b marketers in Europe. Terms of the deal were not disclosed.

Information Arts, based in the London suburb of High Wycombe, provides profiling, segmentation, modeling and other analytics, and drives campaigns using marketing data management, data hygiene, data acquisition and data planning. It has been a business partner of Harte-Hanks since 2007.

The company will operate as a business unit of Harte-Hanks Direct Marketing under the current leadership of CEO Simon Lawrence and Managing Director Gary Selby.

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