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BtoB

Harte-Hanks, Cigna in CRM deal

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San Antonio--Harte-Hanks Inc. and Philadelphia-based Cigna Corp. have entered a broad customer relationship management deal. Harte-Hanks will develop CRM software and consulting services for Cigna Tel-Drug, Cigna's prescription division. Harte-Hanks will also manage Cigna Tel-Drug's database efforts. "The pharmaceutical industry is a highly competitive marketplace, so to compete successfully we made a business decision to market to our existing and potential customers more effectively," said Aaron Crosson, CIO of Cigna Tel-Drug, in a statement.
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