Previously, direct was handled by the agency's Langhorne, Pa., office, and interactive was handled by the agency's office in Lake Katrine, N.Y.
The new operation will be headed by Frank Harvey, who was named president of Harte-Hanks Direct & Interactive. Previously, Harvey was president, interactive, and led the formerly separate interactive agency in Lake Katrine. He will relocate to Langhorne, where the combined agency will be headquartered.
Harte-Hanks also announced the promotion of Hensley Evans to president, interactive, at the combined company. Evans was previously senior VP-strategy, for the interactive agency.
Harvey replaces Wayne Rosenberger, who will now serve as VP-business development and marketing services at Harte-Hanks.