×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Harte-Hanks CRM study reveal focus on sales, purchase history

Published on .

San Antonio--Companies that use customer relationship management platforms place the most emphasis on them for sales and client product purchasing histories, according to a new study by Harte-Hanks Inc. Seventy percent of the study's respondents said that their companies provide inside salespeople access to customer data. Sixty-seven percent, meanwhile, said that customer data is shared with customer service and tech support employees. Seventy-one percent of respondents said that client product purchase histories are shared, more so than any subject. Harte-Hanks interviewed executives at 300 North American companies for the survey.
Most Popular
In this article: