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Harte-Hanks CRM study reveal focus on sales, purchase history

Published on .

San Antonio--Companies that use customer relationship management platforms place the most emphasis on them for sales and client product purchasing histories, according to a new study by Harte-Hanks Inc. Seventy percent of the study's respondents said that their companies provide inside salespeople access to customer data. Sixty-seven percent, meanwhile, said that customer data is shared with customer service and tech support employees. Seventy-one percent of respondents said that client product purchase histories are shared, more so than any subject. Harte-Hanks interviewed executives at 300 North American companies for the survey.
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