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BtoB

Harte-Hanks debuts bundled lead optimization services

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Dec. 14 Orlando, Fla.—Harte-Hanks, a direct marketing company, announced the release of Allink Lead Accelerator, a lead optimization tool that it says will improve its customers’ lead productivity and enable them to tailor marketing activities to identify best prospects. The company made the announcement at the Direct Marketing Association’s NCDM Winter 2005 conference for database marketers in Orlando.

The tool will enable customers to prioritize business prospect data from disparate sources, including e-mail marketing, telemarking and in-person events; append relevant information from other sources; and route leads to the appropriate person.

Lead Accelerator was created by bundling the company’s proprietary sales management products and services, including data cleansing and data appending.

—Carol Krol

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