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Harte-Hanks enhances IT purchase intent analysis

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San Antonio—Direct marketing company Harte-Hanks Inc. has added new scoring to its technology buyer database that identifies and ranks companies on their intentions to purchase such items as cloud computing, personal computers and asset management software. Harte-Hanks Purchase Level Scores uses predictive analytics to score companies based on the likelihood that they are in the buying cycle. Scores are based on more than 200,000 completed technology initiative interviews conducted by the company.
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