BtoB

Harte-Hanks enters b-to-b data sharing agreement

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Les Ulis, France—Direct marketing company Harte-Hanks Wednesday announced an agreement to make 200,000 contact names from the European component of its Ci Technology Database (CiTDB) of IT decision-makers available to EuroContactPool, a b-to-b data provider. EuroContactPool will also be granted reseller status for the Harte-Hanks CiTDB in several European markets.
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