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BtoB

Harte-Hanks expands its Ci Pipeline service

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San Antonio—Direct marketing company Harte-Hanks Inc. has expanded its Ci Pipeline lead-generation service to include tracking of six new technology purchasing initiatives being planned at about 740,000 North American and European business locations.

The new initiatives include pending purchases within cloud computing, desktop virtualization, data loss prevention, electronic medical records, messaging security and mobile devices/smart phones.

Overall, Ci Pipeline tracks buying plans within 77 technology sectors, with total budgets of more than $5.8 billion within the next 24 months, according to the company.

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