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Harte-Hanks expands CI technology database

By Published on .

San Antonio—Direct marketing company Harte-Hanks has expanded its flagship Ci Technology Database of technology installations, buying potential and business demographics to more than 4 million business locations (up from 500,000), and 5 million individual buyers (up from 1.2 million) in the U.S. and Canada.

The company sourced its new data from surveys combined with technology profiles on the likelihood that a business has installed, or intends to purchase, a particular technology.

Scores currently are available for 34 types of technologies within computer hardware, software, storage, telecommunications and networking categories, according to the company.

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