×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Harte-Hanks expands CI technology database

By Published on .

Most Popular
San Antonio—Direct marketing company Harte-Hanks has expanded its flagship Ci Technology Database of technology installations, buying potential and business demographics to more than 4 million business locations (up from 500,000), and 5 million individual buyers (up from 1.2 million) in the U.S. and Canada.

The company sourced its new data from surveys combined with technology profiles on the likelihood that a business has installed, or intends to purchase, a particular technology.

Scores currently are available for 34 types of technologies within computer hardware, software, storage, telecommunications and networking categories, according to the company.

In this article: