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BtoB

Harte-Hanks in financial CRM marketing push

Published on .

San Antonio--Harte-Hanks Inc., already a financial marketing powerhouse, is extending its reach with Daily Deposit Builder, customer relationship management software that allows commercial banks to monitor customer accounts and react to new activity. Bankers can monitor transaction patterns for deposit and withdrawal information, and respond with permission e-mail marketing campaigns. Commercial bankers are increasingly viewing e-mail marketing as a way to compete with investment brokerage firms, which have been drawing clients away with more extensive investment opportunities.
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