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Harte-Hanks forms new research unit

Published on .

New York--Harte-Hanks Direct Marketing has combined its analytical and research capabilities into a new unit, Harte-Hanks Analytics. The unit combines three divisions-marketing analytics, targeting services and market research-and offers customer behavior analysis, marketplace analysis to help companies understand the demographics of a region, and market research through the use of focus groups and surveys. David Blackwell has returned to Harte-Hanks to become president of Harte-Hanks Analytics. He was formerly VP-general manager of the marketing analytics group and most recently was director of database marketing at Wunderman Cato Johnson in New York. Harte-Hanks Direct Marketing is a subsidiary of San Antonio-based Harte-Hanks Inc.
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