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BtoB

Harte-Hanks hires Thompson to head up digital marketing practice

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San Antonio—Direct marketing company Harte-Hanks has hired industry veteran Alan Thompson as VP-digital marketing and solutions, a newly created position.

Thompson comes to Harte-Hanks from database marketing and analytics company the Allant Group, where he was senior director-interactive marketing. Prior to that, he was director-product management and marketing, with e-mail service provider Experian CheetahMail.

Thompson will be based within Harte-Hank’s agency division, located in Yardley, Pa.

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