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BtoB

Harte-Hanks integrates social tools into e-mail platform

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Yardley, Pa.—Direct marketing company Harte-Hanks Inc. has integrated its Social CRMx suite of tools with the newest release of its Postfuture e-mail platform.

Postfuture now can incorporate up to nine different social sharing sites, including Facebook, Twitter, LinkedIn and MySpace, within e-mail campaigns, according to the company. Users can specify within the application which social sites they want to include in e-mails, then designate the social content to be displayed when customers share marketing messages.

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