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BtoB

Harte-Hanks releases latest version of e-mail messaging platform

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Richardson, Texas—Harte-Hanks announced it has released the latest version of its Postfuture e-mail messaging platform: Postfuture Enterprise Edition Version 5.0.

Enhancements to the product include new e-mail testing functions, analytics and behavior-based targeting.

E-mail testing will now include automated A/B testing that will enable marketers to create two or more e-mail versions, send them out to portions of a list, track the response during a test period and then send a composite of the best subject line and message copy to the remainder of the list.

—Carol Krol

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