×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Harte-Hanks rolls out analytics tool

Published on .

Most Popular
Billerica, Mass.--Harte-Hanks Inc. Wednesday debuted a new analytics tool that works with its M/CIS database to enable marketers to integrate modeling more easily into marketing campaigns. The tool, which incorporates Unica Corp.'s Affinium Model predictive modeling software, can be either hosted or installed.
In this article: