BtoB

Harte-Hanks sees revenue falling

Published on .

Reprints Reprints

Most Popular
San Antonio, Texas-Direct marketing giant Harte-Hanks Inc. said its second-half revenues this year would decline in the "mid-teens" when compared with last year's second half. Harte-Hanks pointed to rapidly softening direct marketing revenues and the terrorist attacks as primary factors in the company's reversal in fortune. "Revenues have continued to soften in all vertical market segments, most importantly in key segments-retail, high tech/telecom and financial," said Larry Franklin, chairman-CEO, in a statement. "These trends were in evidence prior to the tragedy of Sept. 11 and have accelerated since then."
In this article: