Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Harte-Hanks taps CIO, reorganizes European CRM business

Published on .

Chicago--Harte-Hanks Inc. named David LaGreca to the position of chief information officer, Harte-Hanks Direct Marketing. The announcement, which came at the Direct Marketing Association's 84th Annual Conference & Exposition at Chicago's McCormick Place, underscores the increasing emphasis that Harte-Hanks-originally a newspaper publisher-is putting on its direct marketing technology business. Previously, LaGreca was senior VP-technology, CRM services, for the San Antonio-based company. Separately, Harte-Hanks announced that it reorganized its European customer relationship business into three separate businesses: CRM services marketing within the U.K., CRM services for continental European marketing and high-tech market intelligence-Europe.
Most Popular
In this article: