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BtoB

Harte-Hanks taps J. Walter president as marketing leader

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San Antonio--Harte-Hanks Inc. has hired high-profile marketing veteran Mitchell Orfuss as its VP-business development special markets, a new position. Orfuss, formerly president of New York-based J. Walter Thompson Direct, will oversee business development efforts aimed at Harte-Hanks' high-growth direct marketing categories, including automotive, publishing and travel. He will report to President-COO Richard Hochhauser, and will be based in New York.
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