The 30-second TV spot, “200 Years in a Moment,” tracks Hartford’s iconic stag through nearly two centuries of history. It will air throughout “March Madness,” which tips off Thursday, and will continue through the 2008 PGA and NCAA college football seasons. It will also appear on cable news outlets CNBC, CNN and Fox News Channel.
Hartford this month is running print ads in Fortune, Money, Newsweek, The New York Times Magazine and Time. It will also sponsor NCAA March Madness On Demand, a live stream of tournament games.