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BtoB

Hartford debuts branding campaign

Published on .

Hartford, Conn.—Hartford Financial Services Group ran a TV commercial Sunday during the selection show for the NCAA Men’s basketball tournament, part of an integrated marketing campaign featuring TV, print and online ads.

The 30-second TV spot, “200 Years in a Moment,” tracks Hartford’s iconic stag through nearly two centuries of history. It will air throughout “March Madness,” which tips off Thursday, and will continue through the 2008 PGA and NCAA college football seasons. It will also appear on cable news outlets CNBC, CNN and Fox News Channel.

Hartford this month is running print ads in Fortune, Money, Newsweek, The New York Times Magazine and Time. It will also sponsor NCAA March Madness On Demand, a live stream of tournament games.

—Matthew Schwartz

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