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BtoB

Hartford Group rolls out new ad campaign

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Hartford, Conn.—In preparation for its 200th anniversary next year, The Hartford Group has rolled out an integrated ad campaign with the tagline, “With the Hartford behind you, achieve what’s ahead of you.”

The campaign, developed by Rodgers Townsend, St. Louis, includes TV, print and online.

Two TV spots, called “Pursuits,” show individuals and small-business owners in pursuit of their personal and financial goals.

Print ads running in trade publications highlight key milestones in the Hartford’s 200-year history, including its role in helping customers settle insurance claims quickly when a fire in 1835 destroyed much of New York’s financial district.

The campaign also includes an updated Web site, fan pages on Facebook and a Twitter account. The budget was undisclosed.

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