The campaign, developed by Rodgers Townsend, St. Louis, includes TV, print and online.
Two TV spots, called “Pursuits,” show individuals and small-business owners in pursuit of their personal and financial goals.
Print ads running in trade publications highlight key milestones in the Hartford’s 200-year history, including its role in helping customers settle insurance claims quickly when a fire in 1835 destroyed much of New York’s financial district.
The campaign also includes an updated Web site, fan pages on Facebook and a Twitter account. The budget was undisclosed.