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BtoB

Havas acquires controlling stake in Porda International Finance PR

Published on .

Paris—Global agency network Havas has acquired a controlling stake in Hong Kong-based Porda International Finance PR, which provides communications services for the financial industry in China. Financial terms were undisclosed.

The acquisition will expand Havas’ marketing and communications services in the Chinese market, according to the agency. Under the agreement, Porda will become part of AMO, a strategic and financial communications network that is part of Havas.

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