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BtoB

Havas acquires majority stake in Siren-Communication

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Paris—Global ad agency holding company Havas announced it will acquire a majority stake in Siren-Communication, a Singapore-based PR agency that specializes in social media, digital PR and content generation. Financial terms were undisclosed. Siren-Communication will be renamed Euro RSCG Siren, Singapore, and become part of Havas' Euro RSCG global network.
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