Havas Digital partners with Media6°

Published on .

Most Popular
New York—Havas Digital, a holding company for Havas Media’s interactive agencies, announced a partnership with Media6°, an advertising company that provides “social graph” data.

Under the agreement, Havas Digital agencies will become early adopters of Media6°’ social graph targeting capabilities, which allow advertisers to target ads to user behavior. The partnership will also develop advertising solutions to leverage the value of social graph data.

In this article: