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BtoB

Havas Digital partners with Media6°

Published on .

New York—Havas Digital, a holding company for Havas Media’s interactive agencies, announced a partnership with Media6°, an advertising company that provides “social graph” data.

Under the agreement, Havas Digital agencies will become early adopters of Media6°’ social graph targeting capabilities, which allow advertisers to target ads to user behavior. The partnership will also develop advertising solutions to leverage the value of social graph data.

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