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Havas forms Havas Media Group

Published on .

Paris—Global ad agency network Havas, Paris, announced the formation of a new organizational structure, Havas Media Group, that will combine all its individual media agencies, including Arena Media, Havas Media, Media Contacts and MPG. The media agencies will be rebranded as Havas Media Group and led by Alfonso Rodés, who was named CEO of the unit. Rodés was previously CEO of Havas Media, Paris.
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