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BtoB

Hawthorne Direct names president-CMO

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Fairfield, Iowa—Direct response TV agency Hawthorne Direct, Fairfield, Iowa, has named Adam Michaelson president-CMO, a new position. He was previously president-CEO of Michaelson Marketing Group, Los Angeles. In his new role, Michaelson will be based in the agency's Los Angeles office and will work with Chairman-CEO Tim Hawthorne to grow the agency's business across its Fairfield, Los Angeles and Salt Lake City offices.
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