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BtoB

Hayzlett promoted to CMO of Eastman Kodak

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Rochester, N.Y.—Eastman Kodak Co. announced that Jeff Hayzlett has been promoted to CMO, effective Jan. 1. Hayzlett is currently corporate VP-chief business development officer. In the newly created role, he will be responsible for leading Kodak’s worldwide marketing operations, including strategy and planning, marketing programs, brand development, business development and corporate sponsorships.

BtoB earlier this month honored Hayzlett as Marketer of the Year.

—Kate Maddox

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