Neither HCPro nor its owner, private equity firm Halyard Capital, had responded to requests for comment by deadline. Guzowski’s name is no longer listed on the HCPro.com Web site under the executive profiles section.
“There was a disagreement about the direction of the company between him and its owners,” a media investment banker said, speaking on condition of anonymity.
HCPro derives its revenue from a mixture of paid content and advertising. Across the b-to-b health care industry, advertising revenue has plummeted. Health care ad revenue fell 36.97% in the first quarter, compared with the same period last year, according to American Business Media’s BIN numbers.