Health care branding experts form Lazur Hoyvald Goldstein Partners

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Bridgewater, N.J.—Health care branding veterans Mike Lazur, Christian Hoyvald and Steven Goldstein have formed Lazur Hoyvald Goldstein Partners, a health care branding agency.

Lazur was previously chief creative officer-worldwide at Torre Lazur McCann Healthcare. Hoyvald was previously exec VP-director of client services at Noesis, part of the Common-Health Network. Goldstein served as senior VP-creative director at Noesis.

The agency will provide strategic and creative branding services.

—Kate Maddox

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