HealthMedia to co-develop marketing programs with GlaxoSmithKline

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Brentford, England, and Ann Arbor, Mich.--HealthMedia Inc., a lifestyle and disease management company, and GlaxoSmithKline, one of the world's leading research-based pharmaceutical companies, Thursday announced a strategic partnership. The primary goals of the alliance are to co-develop marketing programs intended to capitalize on the respective strengths of each company. HealthMedia delivers tailored counseling programs through the use of a patented technology, electronic tailored counseling.
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