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BtoB

Healthworld Communications, Ogilvy Healthcare to merge

Published on .

New York—Healthworld Communications Group and Ogilvy Healthcare, both WPP Group companies, are merging to form Ogilvy Healthworld. The merger will be completed by the end of 2004. Terms were undisclosed. Steven Girgenti, worldwide CEO of Healthworld Communications Group, will assume leadership for the merged company as worldwide CEO.

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