×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Hearst Digital debuts private ad exchange

Published on .

New York—Hearst Digital Media, the online publishing division of Hearst Magazines, has introduced an ad exchange to enable targeted marketing campaigns across the company's more than 25 digital brands. The new Audience Exchange service will make available to demand-side platforms or advertiser trading desks remnant inventory within Hearst brands, targeting specific audience characteristics associated with those publications via Hearst's own customer profiling and segmentation platform. The company will also partner with other display and video ad networks to place unsold inventory. Audience Exchange will be available in beta starting July 1, and will be offered to all advertisers during the fourth quarter, according to the company. Hearst Digital Media publishes websites and digital editions of such brands as Car and Driver, Cosmopolitan, Elle and Popular Mechanics, along with a number of iOS apps and mobile sites.
Most Popular
In this article: