Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Hearst reportedly plans to buy Primedia's 'Seventeen'

Published on .

New York--Primedia Inc. is near to closing a deal to sell Seventeen magazine to Hearst Corp. for $180 million, The New York Times reported Thursday. The price is reportedly about $20 million less than Primedia hoped to get. The proceeds from the deal will be used in large part to pay down the company’s debt. In the wake of Thomas S. Rogers’ resignation as chairman-CEO of Primedia last week, it has been widely speculated that Primedia is preparing to sell many of the assets it has acquired over the past 10 years, including Primedia Business Magazines & Media, which publishes Telephony and Beef magazines.
Most Popular
In this article: