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Hearst unveils App Lab

Published on .

New York—Hearst Corp. announced the opening of the App Lab at its headquarters. The company said App Lab, which is being unveiled as part of Internet Week New York, will serve as a think tank where Hearst employees and others can discuss content, ad models and platforms for mobile devices. Chris Wilkes, Hearst Magazines' VP-digital editions, magazines and apps, is the head of App Lab. Avi Zimak, Hearst Magazines' advertising director-tablet media, will oversee all sales and marketing activities for App Lab tied to magazines.
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