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BtoB

Heidelberg USA launches national ad campaign

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Chicago--Heidelberg USA, which is part of German printing press manufacturer Heidelberger Druckmaschinen AG, will launch a U.S. advertising campaign that shows the passion printers have for their presses. Developed by LB Works, a division of Leo Burnett USA, the campaign will break in September at trade shows and in print industry trade publications, such as American Printer, Printing Impressions and Graphic Arts Monthly.
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