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BtoB

Hellman & Friedman to acquire Catalina Marketing

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San Francisco—Media and marketing equity investor Hellman & Friedman announced it has agreed to acquire Catalina Marketing Corp., a direct marketing company, in an all-cash transaction valued at $1.7 billion, including the assumption of about $136 million in debt.

Catalina terminated its merger agreement with ValueAct Capital and paid an $8.44 million termination fee required by the agreement terms.

The transaction is expected to be completed in the third quarter. Hellman & Friedman last week cashed out its $1.1 billion investment in DoubleClick, which it sold to Google for $3.1 billion.

—Carol Krol

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