BtoB

Hensley Segal Rentschler takes new name

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Cincinnati--Hensley Segal Rentschler announced Friday that it is changing its name to HSR Business-to-Business and altering its business focus to enter the Internet professional services space, where it says it will compete with Whittman-Hart, Sapient and others. HSR B-to-B begins operations with an estimated $11 million in revenue and a client list that includes GE Plastics, a division of Xerox Corp. and Hobart Corp. In a press release, the firm said its complete offerings will include strategy consulting, Internet services and marketing communications capabilities. Richard A. Segal Jr. was named chairman-CEO of HSR B-to-B.
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