BtoB

Hershey Foods names e-business chief

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Hershey, Pa.--Hershey Foods Corp. has tapped George F. Davis as its CIO, a new position. He will oversee all the company's b-to-b and business-to-consumer Internet programs. Davis joins the Fortune 500 consumer products company from Computer Sciences Corp., where he served as VP-global infrastructure services. His appointment comes at a critical time for Hershey, which has yet to invest in b-to-b projects on the broad scale of some of its competitors, such as Nestle.
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