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BtoB

Hertz to launch business campaign

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Park Ridge, N.J. -- Later this month The Hertz Corp. will launch a multimillion-dollar print advertising campaign promoting the rental car company to large- and small-business customers. The campaign, which builds on the ``Hertz Exactly'' TV spots, will run in business publications, newspapers and small-business trade journals. The campaign will focus on Hertz's #1 Club Gold service.
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