Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Hewlett-Packard division uses outbound telemarketing for lead generation

How Hewlett-Packard used telemarketing to increase leads

By Published on .

Objective: To increase leads for HP's storage and networking division
Strategy: To add in telemarketing, aided by purchasing history and online behavior patterns
Results: Qualified leads have increased 30% to 40% year over year
Most Popular
In this article: