Palo Alto, Calif.—Hewlett-Packard Co. has named 26-year company veteran Cathy Lyons exec VP-chief marketing officer effective immediately.
Lyons assumes CMO responsibilities from Mike Winkler, who will continue in his position as exec VP-customer solutions group at HP.
Lyons, who was previously senior VP-business imaging and printing in HP’s Imaging and Personal Systems Group, will report to HP President-CEO Mark Hurd as well as serve on the company’s executive council.
HP has had a senior staff shakeup in recent months, with former president-CEO Carleton Fiorina departing her post in March under pressure from the HP board. Shortly afterward, Allison Johnson, former senior VP-corporate marketing, left to become VP-worldwide marketing and communications at Apple Computer.
"HP is dedicated to aggressively driving a comprehensive global marketing strategy," Hurd said in a statement. "Cathy’s broad, international experience, her thorough knowledge of HP and her long track record of delivering results make her uniquely qualified to lead this effort."